To make your website stand out, you have to implement high-quality content. Video is one of the many examples of content that not only generates attention but could prove useful from a sales perspective. With that said, you may be curious to know how to implement video so that it provides value without hampering your site's functionality. Here are a few questions that Long Island web design companies will be able to answer.
"How long should a website video be?" This depends on the specific type of content you're looking to showcase. According to companies such as Lounge Lizard, if you're shooting for a testimonial, keeping the video length within one minute or under is best. What this does is provide information and content without spending too much time doing so. After all, you don't want to lose the attention of those that could become future customers.
"What are the rules regarding auto-play?" The most cardinal rule to follow, when it comes to videos that play on website, is to disable auto-play. You don't want someone to visit your site, only for the content in question to immediately play afterward. This can hinder the user experience, all but guaranteeing that the visitor won't be coming back again. If you provide video content, give the user the option as to whether they'd like to play it.
"How can I create a video that will encourage a user to take action?" This is where a call to action can come into the picture. For those that don't know, this is what can encourage a user to make an additional effort as it relates to your company. This can include anything from signing up for a newsletter to making a purchase using a unique promo code. Examples like these show that CTAs are worth incorporating into video content.
Hopefully these talking points will help you develop video content that will take your website to the next level. Keep in mind, though, that website functionality is paramount. In other words, if you believe that your content is causing your site to run slow on different devices, it may not be worth keeping around. In this situation, you may be able to optimize the content so that it runs better. When it comes to web design, there are numerous possible solutions to utilize.
"How long should a website video be?" This depends on the specific type of content you're looking to showcase. According to companies such as Lounge Lizard, if you're shooting for a testimonial, keeping the video length within one minute or under is best. What this does is provide information and content without spending too much time doing so. After all, you don't want to lose the attention of those that could become future customers.
"What are the rules regarding auto-play?" The most cardinal rule to follow, when it comes to videos that play on website, is to disable auto-play. You don't want someone to visit your site, only for the content in question to immediately play afterward. This can hinder the user experience, all but guaranteeing that the visitor won't be coming back again. If you provide video content, give the user the option as to whether they'd like to play it.
"How can I create a video that will encourage a user to take action?" This is where a call to action can come into the picture. For those that don't know, this is what can encourage a user to make an additional effort as it relates to your company. This can include anything from signing up for a newsletter to making a purchase using a unique promo code. Examples like these show that CTAs are worth incorporating into video content.
Hopefully these talking points will help you develop video content that will take your website to the next level. Keep in mind, though, that website functionality is paramount. In other words, if you believe that your content is causing your site to run slow on different devices, it may not be worth keeping around. In this situation, you may be able to optimize the content so that it runs better. When it comes to web design, there are numerous possible solutions to utilize.
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