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The Art Of Indie Rock Music Video Promotion

By Eric Stone


Music moves people. In cases of people who exercise with a dedicated workout playlist, this is to be taken literally. But music is also an artistic expression, the language of the soul, so to speak.

Humankind has looked to something greater than itself. Not something to look straight at, but to look up to. It used to be the gods of old. The words and gospels of these divine beings bestowed upon the grateful masses by prophets and priests. But that was the past. Tempus fugit. Times flies. The march towards progress is inevitable and no man or industry no matter how iconic is safe from it. The prophets and the priests found themselves being replaced by entertainers and others. But some of these entertainers are more akin to underground cults than outright religions. But they still get their gospels out there with indie rock music video promotion.

Indie rock means independent rock. These are bands or acts who are not signed to a major record label and thus go without the resources that a major record label can provide. These resources include producers, sound mixers, and a recording studio, not to mention the financial backing that could produce videos, merchandise and fund tours.

Even with corporate backing, promotion can be difficult. A performer can have all the talk show appearances and shows in the world and they will still flop. There is not lightning in a bottle when it comes to music. Talent and showmanship do not always win the day. There is no one factor that decides whether or not an act succeeds.

Of course, social media has created new avenues for bands to get their names out there. Many bands upload their videos and songs onto video streaming services. Some of these channels can bring in hundreds of thousands or even millions of listeners, making the band as famous as any mainstream act. The internet fame can even lead to them being signed by a major label.

Of course, nothing makes a band more popular than a good performance. As such, touring venues is extremely important to the success of failure of a musical performer or group. In fact, the majority of income for musical performers comes from touring. It also allows an act to spread their metaphorical wings and introduce themselves to new listeners.

But getting back to the actual video itself. Anyone can record a music video nowadays. The only items that are necessary are a good phone with a camera and a computer. A halfway decent video can be an exorbitant cost however.

But no amount of pageantry will cover up a bad song. A band can have the most elaborate music video in the world, with special effects and explosions, and it can still fail if the song accompanies it is crap. A good song can elevate any music video, it is in fact the heart of it.

Fame is something that a lot of people. But there are some out there who just want to be creative, who want to make music and play their songs. Now, they will have to play the fame game, not in the least because it is required of them to do so. But also because concessions have to be made to keep doing to good stuff.




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