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The Principles Of Runway Analysis

By Olivia Cross


Runway study it is a systemic examination of data on runway show and how plans are implemented in the industry. These models showcase different outfits from different designers. There can be other new collection from companies or other brands. Designers always have to work with models whereby their duty is to market commercial and non commercial products on runway analysis.

The parade of moving bodies makes up an essential feature of a fashion show, and has given rise to the modeling profession as well as to a range of conventions of movements, poses and looks. It is accompanied by music which emphasizes the rhythm of movement and blocks out other sounds from the overall impression. The moving bodies are predominantly female models.

In the show, it comprises models, designers, consumers and photographers. For a model to be on this platform there are requirements needed as: height, weight and body size. The complexion does not matter a lot but in the current societal norms, dark models seems to have more demand than light models. Confidence and coolness that a model can give off while on the runway is key. Face wise it should be symmetrical and well defined, high cheekbones, eyes that stands out and a good profile. Female models height should be 5.7 inches minimum and male it should be 5.11 inches.

During the show, models have to constantly change clothes, makeup, walk, turn and stand in order to demonstrate the garments they are wearing. Clothes are the most advertised product since it conveys one aspect of an individual choice about how they represent themselves to the world.

Models who walks down the Fashion platform are usually in high fashion show and platforms. Due to their experience they launches their own television series, reality shows, their own agencies to train other inspiring models and also some ventures into acting while others create their own product line. The experienced models are hired by companies who wants to market their products, so they use the most famous models as the face of their product so as to get more customers and attention.

These shows are also called catwalk shows which is a sales promotion mechanism in the clothing industry and widely recognized as a cultural event. There can be various types of models, for example supermodels, models who are plus sized, glamour models, petite models, health models, fitness models, Trade show models, convention models, art models as well as freelance models. In most of the time only super models with most experiences are hired for the catwalk.

Designers showcasing their products on the run way, it is a good method and way of advertising since some audience especially celebrity buys the outfit immediately they are on the spot once they like the outfit.

The world has changed and due to different culture the fashion platform has stopped being a female dominated but rather it comprises both gender. This has created employment to male models and to designers who concentrates on male models outfits.




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