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Sell Your Story To An African American Publishing Company

By Karen Campbell


Being a writer can be pretty exciting and it is even better when a person can get paid from their words. However, finding the right publisher is not always easy and sometimes, going at it alone is easier said than done if a person wants to move a lot of units. This is why some new urban authors take their manuscripts to the African American publishing company that has the best reputation.

Although some may think that the larger publishing houses are the best, there are some things to consider. The first is that few will take on a new author or anyone without agency representation. There may be exceptions, like those with a strong social media following or are a sudden media sensation. Those at the starting gate may find that going with a smaller publisher is the best choice for the moment.

Attention to words can say a lot because often many of the mainstream publishers may want to dilute certain aspects. Those who are part of a minority group, especially women, will often agree that censorship can kill authenticity. Most writers with a unique voice want to preserve as much of this as possible so that they can separate themselves from others in a similar genre.

Even those who may have a spiritual message to share may not care to take a traditional route that may include multiple biblical references. What some major publishing houses may not see is that new leaders have a different voice from those in the past. Some have been on the wrong side of the law, committed immoral acts, and led a life of sin before finding salvation.

Even lighthearted subjects like hair care and ethnic recipes may be better handled by those who understand the culture and their expectations. There are also pieces of history worthy of sharing to a certain audience. This also means capturing the right images and photographs, as well as sharing tidbits that can help a manuscript sell faster.

This theory applies to both fiction and nonfiction media. Another reason why it helps to go with a small company that is well rounded are the mediums offered. Audiobooks are growing in popularity and while some self publishing firms may offer this option, the author may have to put in most of the work in addition to upfront payment.

When working on a story, it helps to speak in the most unique voice possible and not just tell an intriguing story. Just saying that something shocking or interesting occurs versus becoming the character, even in the third person, will bring a story to life. Taking time to craft memorable characters and their reactions to simple things is more likely to be bought by a publisher than something that is sensationalized.

After a new author has completed their final manuscript draft, they should take time to look at all of the publishing houses. Not just look at places that publish a certain genre but those who have a diverse roster of titles. For the novice working without an agent, it may help to read articles or books on how to approach publishers and negotiate to get the deal that is deserved.




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