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Understanding The Canadian Record Label Operation

By Linda Williams

A record label is generally defined as a brand associated with marketing of music and videos. It can also be looked at as a company that publishes and manages brands and trademarks, a record label is also tasked with enforcement of copyright for sound recording as well as video, and they market and distribute the music as well. A Canadian record label is not different at all, it performs the same tasks.

Knowing the different categories of record labels is a must do thing for an artist before settling down for a certain company. The different kinds of companies have different term and different way of operating. It is advisable that an artist consults with his or her legal advisers to ensure that the choice will be legally bidding and stable thus ensuring smooth running.

There are different types of artist signing companies that are widely known. One is a major, another is a minor-major and the last but not least the independent record label. A major, works in collaborating with the international companies commonly known as the big four since there are four such companies that exist. SONY, BMG, Universal Music Group and Warner Music Group are the big four brands that a major is affiliated to and sells their tunes through them.

The medium sized labels are known as Mini-majors. They are owned by several major labels. They are associated to the major labels and do all their business through them. Thus it means that they are also affiliated to the big four. The last one is the independent record company which does its business without being in business with any other major or international brand.

These signing companies and their artists have been colliding for a while due to differences in their priorities, maybe the company wants to market the art by all means and get the best deal out of it whereas the artist wants the originality of his or her work to remain intact, his signing company may need to change the title of a song which is not welcomed so well by artists. A signed agreement in form of a contract works well in solving this dispute, thus every artist should make sure that he or she has a contract that meets his needs.

The artist signing companies experience quite a number of problems especially during this century where the use of internet has been so prevalent. Artists today are selling their music online which is much cheaper. The use of internet has made business hard for many music firms since some artists are not signing with.

Labels have found new techniques of remaining useful and operational, because although the internet is a cheap way of distributing the music recording and videos, the returns are little. Especially when dealing with well established artists. They sign new deals with their artists that are friendly and more profitable.

An artist is thus required to conduct good research before settling for a given company to handle his or her work. The success of the artist will directly depend on how established and experienced a recording company has been. Past experiences by artists can help when making a decision on which signing company to go with.

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