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The Truth About Holiday Shoppers In The Current Economy

By Oscar Calvete


Polls have shown that people still have an unsteady trust in the U. S. Economy. Although a good number people are still planning to shop for the holidays, the current economic climate will impact their spending. Budgets will be tighter; gift lists will be condensed and preventable spending avoided.

Promotional incentives are used by retailers for the likelihood that once the shoppers are inside, they will buy more. This is true for both brick-and-mortar stores and for websites, and not just during the holidays. Given that retail merchants depend on the holiday season to make a substantial percentage of their profits, they are using ever more creative ways to entice customers to buy.

Holiday shoppers have already begun taking advantage of early sales, and special deals are available throughout the ever expanding season. Although some consumers shun them, a great number of people still look forward to the excitement of the Black Friday bargains. Stores open earlier every year.

A large percentage of shoppers use the internet to find good deals, to compare sales prices, and to figure out what they want to buy. E-retail is popular for with a number of customers. It's easier and more convenient in several ways.

It takes less time and no gasoline to compare prices and make purchases online. Receipts are more easily organized and harder to lose. And online stores are available 24 hours a day. Gifts can be shipped directly to the recipients, eliminating trips to the Post Office.

The internet makes stores outside the local area accessible and merchandise that might not be stocked in the brick-and-mortar stores can often be found online. In fact, the internet connects people and provides shoppers with the choice of unusual items around the globe. Orders can be shipped directly to the addressee, with gift cards and even wrapping paper included.

This season, concerned shoppers will be sticking to reasonably strict budgets and avoiding superfluous spending. They plan to use cash or debit cards when possible as a way to prevent reckless purchases. And thrifty shoppers will limit their credit card use to steer clear of adding any extra debt.

In today's economic climate, Americans are worried about unemployment, a volatile stock market, and finances in general. They want to enjoy the holidays even while tightening their belts. It stands to reason that, whether shopping in store or online, today's holiday shoppers are seeking more savings and more value for their money.




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