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Facts About Co-Branded Card Programs

By Vickie Jefferson


As rapid advancements are being made within the finance and business industry; plastic money has replaced paper money; and today, we see a large number of people using a variety of debit, credit and prepaid credit cards. The world's population in general has stopped carrying cash due to the convenience and safety provided by plastic money.

However, in order to opt for a co-branded card program, you must be aware of its basics as well as its key features. So keep reading to find out all you need to know about these programs:

What is a Co-Branded Card Program? Any credit card program initiated by the joint venture of more than one company or brand is considered to be a co-branded credit card program. The brands or companies involved within such ventures usually include a business enterprise that has collaborated with MasterCard or Visa to make its card acceptable worldwide.

Sometimes, a third party, such as the bank where the account is held, is also one of the brands that are part of the program. Each brand has its logo on the top of the card and the program can be initiated for debit and credit cards, as well as prepaid credit cards.

However, the party that benefits the most from a co-branded credit card program is of the customers or cardholders. These individuals are provided with a means of spending money conveniently with the association that your business has created with other relevant firms. This is why these programs created a strong bond of loyalty between you and your customers.

The cardholders using the card on a daily basis are able to make transactions in a secure and convenient manner, thus increasing customer loyalty.

Little To No Service Charge - A credit card program can provide people with the convenience and safety of making large transactions at minimum service costs.

No Maintenance Or Transaction Fees - Using a card program has no additional maintenance fees or transaction fees on the use of the card.

Functions Internationally - if you opt for a co-branded card program, you will be able to provide your customers with the ease of using their money wherever MasterCard or Visa is acceptable.

Simple Replacement Procedures - In case the card is lost or stolen, most credit card programs will provide an easy and free service of the replacement of the card.

Out of all the various card programs available, it is best to opt for a prepaid credit card programs that allow cardholders to use their own money with ease without going in debt after excessive purchases.

Co-branded card programs are beneficial for both companies and customers especially when combined with prepaid cards. In order to grow as successful as a company, businesses should invest in a prepaid credit card.




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