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New York Web Design: What Do Art Directors Do?

By Arthur Williams

If you're familiar with New York web design, even to a general degree, chances are that you know how all-encompassing it can be. Job titles are varied, and one of the most influential is "art director." This individual has an impact on web design, but many people don't realize just how much of an impact there is in this respect. With this in mind, here are a few things that you should know about art directors and the work they carry out.

If you want someone to oversee the artistic development of your project, you're likely to hire an art director. What you may not know is that such a project can be related to various avenues, one of the most prominent being website design. Keep in mind that websites require ample work these days, even beyond the coding that many people don't see. When it comes to visual aspects, art directors have matters covered.

One of the biggest responsibilities of an art director is the ability to communicate with others. It's not enough to simply stay within your own pod. Instead, you'll have to converse with others involved in your projects. These include everyone from creative directors to graphic designers, which are just a few individuals that can be found in New York web design companies. Simply put, you have to be able to express yourself to others.

Websites will change over the course of time; this much is a given. Perhaps a brand wants to recreate a new logo or assets. Maybe it's a matter of a total website restructure. Whatever the case may be, art directors must be able to take care of these changes. This speaks volumes about the long-term nature of web design. No project is truly completed, as there will always be room for adjustments. If you'd like to become an art director, understand that it won't be a one-and-done deal.

Web design requires leadership, which is where an art director can come into the equation. Not only will this individual be able to lead projects to completion, but do so in a way that keeps everyone on the same path. Anyone that has ever built a website will tell you that if there isn't a clear vision, the aforementioned idea of completion won't come to fruition. With an art director at the helm, every project will be a smooth one.

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