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By Dhruv Patel


Money-off promotions are released on a regular basis by the main hosting companies. They are usually posted on forums and websites within minutes of being released, and are therefore quite easy to find. Some quick Googling is all that's needed to pick up the latest Hostgator promo code and be all set to open an account. However, hosting packages vary from company to company, and it's worth educating yourself a little before spending money.

For example, many companies offer so-called 'unlimited bandwidth'. The reality is, bandwidth is always limited in some way, whether through hardware or the internet itself. Also, unlimited bandwidth is really of no use to most website owners. Many are unaware of how small their bandwidth requirements really are.

Companies make the claim of unlimited bandwidth because they know that the majority of users will never come close to taxing their servers. Only if you're looking to host bandwidth-heavy content like streaming audio and video should you be concerned with this. If you're in this position, you need to absolutely sure that you do have sufficient room for maneuver.

Reading the small print is essential, here. Many companies in their small print define 'unlimited' to indeed be limited in some way. You should consider not only how much you need right now, but also how much you may need in the future. This also applies to storage capacity. Your hosting account will be allotted a certain amount of capacity for the storage of your site and its files.

Again, many companies tout 'unlimited disc space' because it sounds good, but in fact have limits on the amount of space they provide. This isn't an issue for small websites like personal blogs, but for more content-heavy sites, it can be. If you expect to store a lot of big files, then you should be certain you will have enough space. You should also check how much it will cost to upgrade if need be.

One potential time and money saver offered by many providers is website templates and themes. Some are free, although their design quality will usually reflect this. Typically, higher-quality 'premium' templates/themes are available for a fee. If however you need only a clean, neat design for your site, a free theme may well be perfect.

Reliable tech support is essential, and many companies advertise '24/7' tech support, which can sound very reassuring. But like most claims, supposed 24/7 availability needs to be investigated properly. The obvious place to start is a Google search for the experiences of existing customers. Look at some forums and read some of the feedback, and make sure it's recent feedback. Companies can change management and ownership, and what was a good/bad company two years ago may well not be today.

One aspect of tech support that can be vital is holiday and weekend availability. There's nothing worse that having tech problems and having no expert to turn to. This is another thing to research before signing up with a provider. If you decide to sign up for a trial offer, it may be a good idea to test their support response before continuing with them.




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