Have you ever read The 15 Invaluable Laws of Growth, by John Maxwell? One of his chapters talks about the Law of the Ladder. As a fitness professional, I see trainers make the mistake of basing their business growth on outward tools like certifications, toys, and products versus business, leadership and character.
Here's the thing, most trainers focus 95% of their time on elevating their level of competency as a trainer (I was guilty of this my first 5 years as a trainer), which is fine so long as you are working for someone else. But, this is a deadly prescription for a fitness business owner (which I learned the hard way when I went out on my own).
What is the answer? What is the solution to spending long hours training others, making low income and missing out on time with your family? The answer is to use Maxwell's Law of the Ladder and make it work in your business. Think about where you have concentrated the most effort in your business up until now. Has it been on technical skills or business skills?
Compare how much you spent in the last 12 months on certifications, equipment, accessories, and products. Then compare how much time you spent in the last 12 months on personal development, business and marketing courses, information systems to build your business. Do they relate and have you seen an ROI in your business bottom line and lifestyle?
If after you run this diagnostic on your business and the bottom line is not showing your business in the black, it will probably reveal more of an outward focus on your business meaning it was all about the products, features, and your own appearance compared to an inward one based on your development as a leader, marketer, and entrepreneur.
From this moment determine how to shift your focus by adding time, money, and attention to the things that will make it grow bigger than any certification or product ever will- which is an investment in your personal growth and your inner circle. I know when I started switching my investment dollars to personal growth and my masterminds, my income went through the roof.
Here's the thing, most trainers focus 95% of their time on elevating their level of competency as a trainer (I was guilty of this my first 5 years as a trainer), which is fine so long as you are working for someone else. But, this is a deadly prescription for a fitness business owner (which I learned the hard way when I went out on my own).
What is the answer? What is the solution to spending long hours training others, making low income and missing out on time with your family? The answer is to use Maxwell's Law of the Ladder and make it work in your business. Think about where you have concentrated the most effort in your business up until now. Has it been on technical skills or business skills?
Compare how much you spent in the last 12 months on certifications, equipment, accessories, and products. Then compare how much time you spent in the last 12 months on personal development, business and marketing courses, information systems to build your business. Do they relate and have you seen an ROI in your business bottom line and lifestyle?
If after you run this diagnostic on your business and the bottom line is not showing your business in the black, it will probably reveal more of an outward focus on your business meaning it was all about the products, features, and your own appearance compared to an inward one based on your development as a leader, marketer, and entrepreneur.
From this moment determine how to shift your focus by adding time, money, and attention to the things that will make it grow bigger than any certification or product ever will- which is an investment in your personal growth and your inner circle. I know when I started switching my investment dollars to personal growth and my masterminds, my income went through the roof.
About the Author:
About the author: Vito La Fata is a business coach who is a professional in the area of marketing fitness. If you would like to know how to make more money in fitness, contact his site for more information.
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