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How Business Cards Printing Makes For Effective Marketing Tools

By May Anne Sawyer


You meet a lot of new connections at a meeting and are about to go your separate ways when you find yourself in this dilemma: you realise that you left your business cards behind, and as a solution, you write your contact information on a blank piece of paper instead.

How To Give Your Brand A Lift Through Business Cards Printing

That is probably one of the gravest mistakes any professional could do. Contact cards are your window to the outside world--more specifically, to potential partners and clients you meet in the process, who may prove useful to your business in the future. Leave your office compartment without even one business card and you're already destroying partnerships even before they are made.

In more ways than you can probably count, your contact card is an extension of your brand. It is important then to come up with business cards that are strong and accurate reflections of what your company is all about.

Business Cards Printing Including Design

This is where the subject of design comes in. Business card printing in Singapore is a dynamic field, with many players providing personalised services for clients. The challenge then lies on how well you can design your card into a visually appealing branding tool.

Printing firms are prepared to help you with your design. However, if you prefer, you may also do this on your own and just have them in print. In handling your design, consider the elements of content, layout, and colour, probably the three most vital of all.

You are recommended to use the company colour to your card. Since you're only working with a very small surface area in which to place your text, stick to the barest essentials: your full name, position, company name, contact numbers, email address, as well as business address. Put all these together in such a way that the contact detail stands out from the whole design and not overpowered by accessory elements. Back-to-back printing is also a useful idea for those who want more space in which to input their text.




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