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Learning Personal Branding in Executive Resumes

By Annika Reyes


Exactly what does it take to recognize yourself from other experts who may or may not have the same, if not exceed, your numerous years of experience? From 100 or maybe more executive resumes, the universal and unremarkable versions are either just skimmed through or perhaps discarded. When that occurs to your own CV, you lose just about any chance of obtaining a top-level place in that company.

As job competition goes up and youthful senior executives take advantage of social networking, unique cv's become a lot more important in getting you that job interview. Just what exactly do you do? Do you turn your resume into a five-page account of your employment history? Do you focus on a layout that will catch the hiring manager's already tired eyes? Do you deliver a brief resume hoping the human resources section will appreciate your effort in making their testing process less cumbersome?

Personalise your executive resume together with personal branding. Personal branding is about distinguishing yourself from the rest of your competition. This implies to the company that you are a good match to their company. In short, your executive resume should market you.

Here are six actions to creating yourself up as a brand:

1. Determine the kind of businesses you want to focus on. Career coaching will help you define your choices of firms. It will let you distinguish while focusing on the type of employers you need.

2. Keep a count of all your previous achievements. Do you negotiate rewarding contracts for a company? Did you pioneer revolutionary initiatives for a start-up firm? Were you instrumental in saving costs for the corporation? Incorporate awards, unique training, or even mentorship.

3. Create your brand statement. Have you been the go-to individual for corporate and business problems giving long term resolutions, the trouble-free rainmaker, or the master of personnel productivity? The facts that make you unique from your peers or competitors? Sum-up the qualities which may have well guided your career so far.

4. Craft compelling selection criteria writing that resonates with your experience and talents. This helps promote you as a possible asset to the company since your experience and talents directly match with their needs.

5. Make the information obvious. When you've spearheaded a company's foray in to eco-friendly initiatives, don't eclipse that achievement by placing it on the 3rd or fourth page of your resume.

6. Create a perfect resume. Spelling or grammatical mistakes sometimes happens when you are in a big hurry. Make sure to check out your application document as diligently as possible.

Obvious errors in a document that is meant to promote you will prevent you. All preparations you've made (such as interview coaching) will be dropped if your resume isn't filed under shortlisted.

It is essential for companies planning to employ, to quickly identify your value like a future senior executive. A personalised executive resume that goes to the heart of your experience, accomplishments and talents allows for that opportunity. So set yourself apart from the herd. Contact Resumes Australia to review many tailored executive resume packages that will build-up your brand and put you in the running for that elusive job interview.




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