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Why All Businesses Should Invest In Augmented Reality App Development

By Margaret West


In the last 2 decades, businesses have steadily adopted digital advertising as part of their overall marketing campaigns. More recently, augmented reality (AR) has slowly made inroads into the marketing landscape. From offering customized solutions to increasing real-time interaction, the concept has vastly changed the paradigm of how businesses function. This is why you might want to familiarize yourself with the potential areas of application before you can start thinking about augmented reality app development.

Most shoppers like to explore various modifications to a product that might be available before purchasing. Fortunately, AR provides an easy solution for the challenge. Adding some AR images on the outside of your packaging will allow shoppers to scan the item using their smartphones. This would give them a good idea of what's present inside without having to speculate.

Augmented reality has opened up a whole new range of possibilities when it comes to displaying ads. Traditionally, ads have usually been displayed on 2D interfaces. But thanks to the advanced features offered by AR technology, one can now make their ads jump of the page, quite literally. As a result, your viewers will be able to see ads in their peripheral vision, besides seeing those directly ahead of them.

Getting people into your premises is only half the battle; you have to make their overall experience a positive one if you're going to establish a fruitful relationship. With AR apps, you can easily enhance the in-store experience for your customers. For instance, providing them with virtual floor plans and directions will help them navigate the space and locate whatever they want. All this information can be viewed on a smartphone, and most people already own such devices.

While it's easy to visualize products and see them in action when one visits a brick-and-mortar store, the same can't be said of online shoppers. Fortunately, augmented reality offers an easy solution by making it possible to showcase items from all dimensions. So if you're an e-commerce merchant, think of how you could use the technology to make your products easier to understand in the eyes of potential customers.

Most businesses struggle to attract new customers, mainly due to the hefty costs incurred in the process. Luckily, there's an affordable solution, which is to leverage the power of AR to bridge the gap between the physical and digital worlds. No matter what your products are, it's possible to find something you could transform into 3D artwork, which you could then use to create an unforgettable experience for potential customers. For instance, you could use the technology to offer incentives for those who pop into your store by introducing games that indulge their competitive instincts.

Augmented reality has the potential to make matters easier for customer support staff, especially those who work in retail. For technicians could use AR glasses to instruct end users on how to solve issues in front of them. And all this information would be provided as your staff views the scene from a far, via smart software. As a result, the whole process becomes much more efficient.

Obviously, AR technology is still in its early stages of development. But as time goes by, businesses that will invest in exploring how they could make use of the technology are the ones who will reap the biggest benefits. So go ahead and start looking at how you could use the concept to enhance the effectiveness of your marketing efforts.




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