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New York Web Design: The Importance Of Load Times

By Arthur Williams


What's one of the first things that you notice about a website upon clicking on the link? For most people, it's the time it takes to load, which makes sense given the immediacy we've come to associate with the Internet. However, you may not now just know how important load times are to New York web design agencies across the board. Here are just a few things that you should know about this particular component of website design.

One of the reasons why New York web design agencies see load times as essential has to do with SEO. For those that don't know, search engine results hinge on a variety of factors, one of the most recent being how quick a website loads upon clicking a link. If the time of arrival is even a few seconds too long, it can negatively affect rankings for the long term. This is one of the many things that companies such as Avatar New York can tell you about load times.

User retention is another reason why load times have become so prominent. After all, if a website isn't optimized in the right ways, it's very easy for a visit to click away only a few seconds after they land. When a site doesn't make the best first impression, why would someone stick around? However, if load times are improved in this respect, that same person might stick around for longer, which more than helps the site's bounce rate.

Lastly, by helping your website's load time, you'll be able to benefit from increased traffic. More than anything else, this is what will create sales. When multiple people visit your site on a regular basis, the chances of you seeing more sales will increase. You will not be able to see this rate of improvement, however, unless you improve your website's performance. The rate at which is loads is paramount in this respect.

Is it any wonder why web designers place considerable focus on how long it takes for their sites to load? You may think that this matters for the sake of user satisfaction alone, but there are various components to take into account beyond that. Contrary to what you might think, this particular endeavor isn't as painstaking as you may think. As a matter of fact, if the proper strategies are implemented, load time improvement is entirely possible.




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