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Why Web Design New York Companies Use Icons

By Arthur Williams


Web design New York companies will tell you that visuals mean everything. They catch the eye and leave an impression, provided they're made well. This brings us to the discussion of icons, which are quite prominent across a number of websites. There's a reason for this, too. If you'd like to know why the aforementioned companies use icons so much, make sure that you take the following information into account.

Icons are important for web design New York efforts, one of the reasons being their ease of use. Let's say that you're on a mobile web browser, either on your smartphone or tablet. It can be difficult to click on specific text links due to the smaller screens of these devices. Icons, on the other hand, can be easily tapped so that visitors can navigate sites easier. This is just one of the many reasons icons matter, as companies like Avatar New York can attest.

From a branding perspective, it's difficult to say when icons became prominent. However, a number of people can look at Apple as one of the big innovators of this. Their iconic apple logo is immediately recognizable, so it would make sense for it to be incorporated to marketing materials and products alike. In the world of marketing as we know it today, web design coincides with it, which speaks greater volumes about the effectiveness of icons.

While it probably goes without saying, icons serve a greater branding purpose. Internet marketing companies across the board will be able to agree, seeing as how icons tend to be simple by nature. Whether it's the bird silhouette of Twitter or the lower-case "f" of Facebook, icons are immediately recognizable by those who have been exposed to them. By taking the time to create this type of image, the benefits of branding will become apparent.

Hopefully this information has expanded your understanding of icons, as they relate to web design. They are able to catch your eye, as mentioned earlier, and they are quite functional to boot. Icons can help to establish identities in the public eye, which makes it that much easier to sell people on products. Web design has tremendous worth in this day and age, but only when the right components are implemented.




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