It can sometimes seem a bit overwhelming to set up a new corporate social responsibility program. Fortunately, the process can be broken down into some simple steps based on general best practices and what has worked well for other companies.
It is a good idea to break down the hard task of corporate social responsibility into sections or parts that are easily manageable. This helps you set goals, maintain the program and measure its success.
Step 1: Conceive and Initiate
It is not a one size fit all type of program, this corporate social responsibility program. The three pillars of sustainability should be always placed in the front and these are People, Planet, and Profit, and this should be done when creating the program. Employees and other people involved should be able to connect with the program, and opportunities and other ways should be done for this. These ways can include volunteer days, the tradition of giving; recycling events and peer to peer assistance, and also assistance in times of disasters, and these are opportunities to be done across a wide scope.
It is also better to take the CSR program a step ahead by including "cause marketing" into the program. Include company products in this program and have this as a good opportunity to start commitments in the supply chains and production processes. Think of where and how to make possible for your company to make it a socially responsible and environmentally supportive investment and how to have your employees and others in management get involved in the investment.
Step 2: Commit and Implement
Once the concept and details of the CSR program have been determined, it's up to you to prove its value in terms of triple bottom line results for your company. This requires assessing and measuring your program's impact. Develop a link between your social responsibility program and your company's business results.
Company sales, customer satisfaction, as well as employee and brand loyalty, including market access, should be assessed and this will determine how the cause driven program had effects on the company. How the program has affected company reputation and profitability have to be determined and you have to prove that this is in a positive way. The program has effects and these can be related to economic, social, and environmental factors, and these should be followed, measured and also communicated.
Step 3: Communicate and Inspire
Endorsement and acceptance from the top level management have to be acquired, and this is essential for a corporate program to succeed. This is no different from the other programs also. The need for the top management to be informed is crucial, thus the results and successes of the program have to be communicated to them. The program's effects on the company's triple bottom line have to be communicated to them, and this should be on a regular basis, informing them of the program's progress and also other undertakings.
Persuade management to inspire the employees and others involved to make the cause a priority, and also inspire employees to participate and get everybody involved in the program. Follow and share the results of the program and also its effect on the employees, the customers, community members, and also beneficiaries of the program, to put up recognition of this, build loyalty and also momentum. This program's success can be about inspiration as well as everybody's participation.
It is a good idea to break down the hard task of corporate social responsibility into sections or parts that are easily manageable. This helps you set goals, maintain the program and measure its success.
Step 1: Conceive and Initiate
It is not a one size fit all type of program, this corporate social responsibility program. The three pillars of sustainability should be always placed in the front and these are People, Planet, and Profit, and this should be done when creating the program. Employees and other people involved should be able to connect with the program, and opportunities and other ways should be done for this. These ways can include volunteer days, the tradition of giving; recycling events and peer to peer assistance, and also assistance in times of disasters, and these are opportunities to be done across a wide scope.
It is also better to take the CSR program a step ahead by including "cause marketing" into the program. Include company products in this program and have this as a good opportunity to start commitments in the supply chains and production processes. Think of where and how to make possible for your company to make it a socially responsible and environmentally supportive investment and how to have your employees and others in management get involved in the investment.
Step 2: Commit and Implement
Once the concept and details of the CSR program have been determined, it's up to you to prove its value in terms of triple bottom line results for your company. This requires assessing and measuring your program's impact. Develop a link between your social responsibility program and your company's business results.
Company sales, customer satisfaction, as well as employee and brand loyalty, including market access, should be assessed and this will determine how the cause driven program had effects on the company. How the program has affected company reputation and profitability have to be determined and you have to prove that this is in a positive way. The program has effects and these can be related to economic, social, and environmental factors, and these should be followed, measured and also communicated.
Step 3: Communicate and Inspire
Endorsement and acceptance from the top level management have to be acquired, and this is essential for a corporate program to succeed. This is no different from the other programs also. The need for the top management to be informed is crucial, thus the results and successes of the program have to be communicated to them. The program's effects on the company's triple bottom line have to be communicated to them, and this should be on a regular basis, informing them of the program's progress and also other undertakings.
Persuade management to inspire the employees and others involved to make the cause a priority, and also inspire employees to participate and get everybody involved in the program. Follow and share the results of the program and also its effect on the employees, the customers, community members, and also beneficiaries of the program, to put up recognition of this, build loyalty and also momentum. This program's success can be about inspiration as well as everybody's participation.
About the Author:
Sebastian Troup loves blogging about philantrophic solutions for businesses and non profit organizations. For additional info about the importance of corporate social responsibility, or to find help setting up a corporate charity giving program, please check out the Truist.com website now.
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