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How Philanthropy Helps Your Business

By Sebastian Troup


When holidays such as Christmas arrive, we emote a great deal about how true joy is ascertained by giving and not by receiving. It's a sentiment we hope to pass on to each new generation. This sentiment of giving is also something that companies can embrace.

Just as giving benefits our own personal well being, when companies give, the result is beneficial for the company. Those corporations that have successful corporate responsibility and giving programs generally see more engagement by employees, and the relationships they create with customers or clients are much stronger. There are many ways that giving will benefit your company, including the following.

People want to feel good about the places where they work. Not feeling connected to a job or feeling ambivalent about an employer means employees invest less of themselves in their work. Like every other manager, you know the quality of your employees' work is key to your success as a company.

Companies that focus on giving back to the community can forge stronger emotional connections with their employees and help them to feel good about where they work and for whom. Philanthropy and corporate giving campaigns show employees that you care about more than just the bottom line.

Another benefit of company giving programs is that it provides an excellent opportunity for employees to acquire new skills, which they can use not only to support the charitable efforts but also in their regular work. These new skills might include learning how to market and publicize the philanthropy through social media. Learning how to make new business and social connections also can be helpful and build employee confidence. Running a successful charitable program requires much organization and management of resources and people, and learning how to do this definitely will have a positive benefit on your company.

Gaining new perspectives is also a benefit of corporate responsibility programs. When we give and volunteer, we learn more about the community, and this provides a better sense of how the company can be a part of that community. Philanthropy helps develop a kind of company-wide empathy, and you can discover how the products you create or the services you provide directly affect the community and how you can help strengthen the bond between the company and the community.

Each company should have a mission statement as well as a set of values that drives the company. These values influence all of the decision making and interactions with employees and also help forge a bond between the company and the community. These core values can create an emotional connection between managers and employees as well as the company and the community, especially when the giving program targets organizations that complement your core values. This simply provides great meaning to all of your philanthropic endeavors.

Aside from fostering a bond with the community, learning new and helpful skills and gaining a different perspective, giving back is fun. Charitable giving and volunteerism simply make people feel good, and they enjoy doing something for a worthy cause. When employees have fun working on a philanthropy program, that spirit of fun carries over into the workplace and increases job satisfaction, and that certainly benefits a company on many levels.




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