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Exactly How Do Supreme Hats Continue To Be Trendy Within A Very Competitive Industry

By Steven Howard


Supreme produces and markets Supreme Hats, which are baseball style caps intended for today's younger generation who are part of the cities street scene, known as "street couture". They commenced marketing these types of distinctive and trendy hats along with other street clothing to skaters and artists 18 years ago in their initial retail outlet on Lafayette Avenue operating in downtown Manhattan. At this time they've added 7 more Supreme stores which happen to be located in Los Angeles on North Fairfax Avenue in West Hollywood and also on Peter Street here in London's Soho district, as well as two in Tokyo and one each operating in Osaka, Fukuoka and Nagoya, Japan.

Even though the company is reluctant to admit it, they don't freely provide original items to other stores since the items are produced in intentionally limited quantities to maintain the exclusivity of the brand name. Due to this marketing tool, there is a big secondary market for Supreme Hats as well as other articles of clothing, many of which are available on websites just like Ebay. Supreme originals are sold in a small number of stores apart from their own, but can be found at Colette in Paris within the rue St. Honore' as well as at Hide Out in London's Soho District. Here in Canada, original Supreme Hats and clothing can be purchased at NOMAD, a menswear retail outlet on Queen Street West operating in Toronto.

Styles of Hats

Supreme Hats are very popular, especially the five-panel hats with the huge letters SUPREME across the front. These five-panel caps at present are available in twenty-three assorted designs and colors which includes some with beveled logos.

A lot of the Supreme Hats have snap back closures for better fit. The baseball caps, referred to as New Era, are usually wool, employ a large zebra-striped "S" over the front side and are also offered in royal blue, navy, black, brown as well as red. The camp caps are cotton twill with "Supreme" across the front, zebra printed side panels and are avalable in the colors acid green, red, royal blue, as well as purple.

For original styles not displayed on their website or found in their stores, like the Supreme Houndstooth Five Panel hat, a buyer would need to go to a site such as Ebay and most likely spend about $80 for it.

Besides baseball type caps, the company also produces Supreme Fitted Hats which happen to be referred to as Beanies. Justin Bieber was photographed lately carrying one of them.

A few of these knitted hats have the Supreme box logo over the front cuff and a few use a plain cuff but a sizable "S" over the front of the hat. All have pom poms in the top. The simple and basic "beanies" have zero decoration or pom pom but merely a small side tab with "Supreme" imprinted on it.

The beanies are available in the colors of olive drab, mauve, navy, heather grey, red, steel, black, orange, rust orange, green, pink, tan, yellow and also burgundy.




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