Your wedding day is approaching and its time to start thinking about the most important aspect of this special day; the photographs. If you don't work in the publishing field then finding a great photographer is probably new to you. Heading to Google and typing in "wedding photographer" is like trying to pick a raffle winner. There are all sorts of wedding photographers out there some of which could deliver a nasty surprise.
Right now you're probably asking: How can I tell one wedding photographer from the other? There are no easy answers. Choosing a wedding photographer can be as difficult as choosing a physician except in the case of photographers they generally won't have a degree to confirm that they've at least had basic photographic training.
In our previous articles we showed you how to look at your own living environment and see what kind of art and photos you hang on your walls. You may have traditional or eclectic tastes or somewhere in between. You may be drawn to emotion or you may lean toward a more elegant look. It's all up to you. Once you've dialed into your style you have to pick a photographer to create wedding images for you.
Proceed with caution. There are tons of "photographers" out there who took their consumer camera to a family wedding and liked the photos they created. Before you know it they have a website up and are calling themselves "wedding photojournalists". Their website will tell you that they will share and capture the emotions of your important day. They most likely won't tell you that if their cameras didn't have auto exposure and auto focus they wouldn't be able to capture any photos at all.
Using a wedding photojournalist may be the choice for you. A genuine wedding photojournalist is a veteran of the publishing business. They sell photos to websites, major newspapers and magazines and have to pass the scrutiny of the publication's photo editing department.
Photo editors are pros that know good photography and they know if the photos they're buying are compelling. If your wedding photographer is or has been a working photojournalist you'll know that they have successfully passed the hyper scrutiny of a photo editor. So, ask your photographer if their photos have been published in the past.
Another important thing to check is a full wedding. The budding wedding photographer will often have difficulty piecing together a full set of photos from a single wedding event. A real pro can show you any number of full weddings that include dressing preparations, pre-ceremony portraits, ceremony shots and party shots. All of the pro's single wedding images will be great, not just a few.
The cost of equipment, websites, marketing and album construction and be very high. Most professionals will work your wedding with tens of thousands of dollars of equipment and they will have spent many more thousands just keeping their marketing programs going and their offices open. So, the price your wedding photographer is quoting says a lot about how long they've been in business. If the photographer you're considering is quoting you a price below $1,500 then they are probably working almost for free in order to build a business.
Make sure you have high expectations of your photographer and that your photographer has high expectations of themselves. An experienced photojournalist will be happy to share entire weddings with you and when you see those photos they will most all look wonderful. Your photographer will be happy to give you the contact info for a few of their past clients and they won't be advertising their services at an unbelievably low price.
Right now you're probably asking: How can I tell one wedding photographer from the other? There are no easy answers. Choosing a wedding photographer can be as difficult as choosing a physician except in the case of photographers they generally won't have a degree to confirm that they've at least had basic photographic training.
In our previous articles we showed you how to look at your own living environment and see what kind of art and photos you hang on your walls. You may have traditional or eclectic tastes or somewhere in between. You may be drawn to emotion or you may lean toward a more elegant look. It's all up to you. Once you've dialed into your style you have to pick a photographer to create wedding images for you.
Proceed with caution. There are tons of "photographers" out there who took their consumer camera to a family wedding and liked the photos they created. Before you know it they have a website up and are calling themselves "wedding photojournalists". Their website will tell you that they will share and capture the emotions of your important day. They most likely won't tell you that if their cameras didn't have auto exposure and auto focus they wouldn't be able to capture any photos at all.
Using a wedding photojournalist may be the choice for you. A genuine wedding photojournalist is a veteran of the publishing business. They sell photos to websites, major newspapers and magazines and have to pass the scrutiny of the publication's photo editing department.
Photo editors are pros that know good photography and they know if the photos they're buying are compelling. If your wedding photographer is or has been a working photojournalist you'll know that they have successfully passed the hyper scrutiny of a photo editor. So, ask your photographer if their photos have been published in the past.
Another important thing to check is a full wedding. The budding wedding photographer will often have difficulty piecing together a full set of photos from a single wedding event. A real pro can show you any number of full weddings that include dressing preparations, pre-ceremony portraits, ceremony shots and party shots. All of the pro's single wedding images will be great, not just a few.
The cost of equipment, websites, marketing and album construction and be very high. Most professionals will work your wedding with tens of thousands of dollars of equipment and they will have spent many more thousands just keeping their marketing programs going and their offices open. So, the price your wedding photographer is quoting says a lot about how long they've been in business. If the photographer you're considering is quoting you a price below $1,500 then they are probably working almost for free in order to build a business.
Make sure you have high expectations of your photographer and that your photographer has high expectations of themselves. An experienced photojournalist will be happy to share entire weddings with you and when you see those photos they will most all look wonderful. Your photographer will be happy to give you the contact info for a few of their past clients and they won't be advertising their services at an unbelievably low price.
About the Author:
Looking to find the best deal on San Francisco wedding photography, then visit www.johnsantorophotography.com to find the best advice on bridal photography for you.
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