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Does a Sufficiency of Existing Life Options Make Us Happy?

By David Tsegai


Imagine you're searching for a new house. There are numerous realtors ready to help, and you can take your pick of them. They're going to offer you homes (probably plenty of houses) that more or less fit your needs. You've likely selected a realtor whose offer is reasonably wide, and you know that options lead straight to better final call.

So now, you've got your offers and you've got to select. When you finally decide, there are far more calls you've got to make. What house insurance should you get? What type of mortgage should you take? What furniture should you purchase? What color will you opt to paint your rooms? Don't worry: whatsoever you want to do, you always have plenty of options. You've got your freedom to choose. But is this a good thing?

The query then is: are people essentially liberated by all this liberty? A study came out more than a decade ago, that actually proved that when you give folks too much choice, instead of being liberated, they get immobilized, claims therapist Barry Schwartz in an interview for the Western european Magazine. In his book, The Paradox of Preference Schwartz talks about why modern Western societies have increasing trends of unhappiness.

The primary reason he found is that we're given too much choice. He does not refer only to real things like buying homes, salad dressings, or ties. We can always ask, Have I selected the right partner? Or Would I not be happier in another work? He believes that it's our awareness of the choices that has corrupted our capability to be happy and satisfied. It's the excess of options, this extreme liberty to choose in our lives, that creates pressure to choose properly and leads to an acute awareness of when we fail to make the correct choice.

From a different perspective, most of us prefer having more choices to having little choice. The more major the decision we have to make, the more options we need. In an address Schwartz gave in 2005, he pointed out that there is the ultimate middle trail that makes us most satisfied.

The point is that it isn't a sufficiency of choices that's ideal, although the society seems to say. He describes the message of our culture: If we are interested in maximising the well-being of our subjects, the way to do that is to maximize individual freedom. The way to maximize freedom is to maximize choice. His study explains that this isn't true.




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