In our last issue of Facebook for Business, we talked about making use of advertising campaigns on Facebook to turbocharge your sales. In this issue we are going to talk about social media management for better search engine rankings and traffic.
There are a number of entrepreneurs that state that Facebook has become more powerful than Google when it comes to pulling in traffic. Whether this is true or not, it's not shocking to know that many other marketers are jumping in the bandwagon to try out Facebook marketing for themselves also because this way is a lot inexpensive and much simpler to set up.
Here are some further tips on how to draw traffic from search engines straight to your Facebook page:
Start building A good deal Of High quality One-way links
There are several ways you can lead the consumer back to your Facebook page. This is one of the features of a social networking site. You can do this by using backlinks depending on the number of 'Likes' that you get. This is also known as on-site optimization.
In off-site optimization, you do this by setting up links beyond your business page. These can be within article directories, other social networking sites, weblogs, and email among many others. Using of articles to develop backlinks is quiet efficient and cost-effective as well. Not only that, they also allow you to presell to your prospects before reaching to your main page.
- Use your Business Name
It's alright to get a bit innovative and fun with your updates. However, this isn't the case when it comes to your business name on Facebook. The key goal is to present a name that's searchable for others. This maximizes your target keywords much better. Be sure that your business name doesn't come with too much hoopla. In some cases, you might also need to distinguish yourself from another identical business name. For instance, if your business name is Jonathan's Fruits Shakes, and there's another business name that sounds similar, why don't you consider changing yours into "Jonathan's Healthy Fruit Shakes"
The same goes for vanity URLs. This is a fairly innovative addition to Facebook features supposedly placed to make the searching for your Fan page easier. Again, you don't want your URL to sound flamboyant. Go for something direct like facebook.com/jeremiahsfruitshakes.
- Your Profile Should Be Comprehensive
What can be a more significant aspect than your landing page on Facebook? Your potential customers will decide to read your profile and become your fan based on how useful and appealing your page is. With this, it's crucial that your profile is complete with all the necessary details. Here, you can be imaginative with the detailed text that you place in the About Page and related outside links.
Your landing page is also one of the pages where you can place keyword-rich text. Aside from using targeted keywords, you can also add in broad, general keywords that are commonly used in your selected market. This is so Google can easily find your page. Try also to get positive customer feedbacks or testimonials. This will add authority to your page and to your brand in general.
It is not advised though, with all the advantages that Facebook has in case you were thinking of such action, to use the Fan or Business Page in lieu of an official website. At most, a Facebook page is just a great addition to any business website because it serves as a community among prospective customers and clients alike.
Be sure you don't miss our next issue of Facebook for Business.
There are a number of entrepreneurs that state that Facebook has become more powerful than Google when it comes to pulling in traffic. Whether this is true or not, it's not shocking to know that many other marketers are jumping in the bandwagon to try out Facebook marketing for themselves also because this way is a lot inexpensive and much simpler to set up.
Here are some further tips on how to draw traffic from search engines straight to your Facebook page:
Start building A good deal Of High quality One-way links
There are several ways you can lead the consumer back to your Facebook page. This is one of the features of a social networking site. You can do this by using backlinks depending on the number of 'Likes' that you get. This is also known as on-site optimization.
In off-site optimization, you do this by setting up links beyond your business page. These can be within article directories, other social networking sites, weblogs, and email among many others. Using of articles to develop backlinks is quiet efficient and cost-effective as well. Not only that, they also allow you to presell to your prospects before reaching to your main page.
- Use your Business Name
It's alright to get a bit innovative and fun with your updates. However, this isn't the case when it comes to your business name on Facebook. The key goal is to present a name that's searchable for others. This maximizes your target keywords much better. Be sure that your business name doesn't come with too much hoopla. In some cases, you might also need to distinguish yourself from another identical business name. For instance, if your business name is Jonathan's Fruits Shakes, and there's another business name that sounds similar, why don't you consider changing yours into "Jonathan's Healthy Fruit Shakes"
The same goes for vanity URLs. This is a fairly innovative addition to Facebook features supposedly placed to make the searching for your Fan page easier. Again, you don't want your URL to sound flamboyant. Go for something direct like facebook.com/jeremiahsfruitshakes.
- Your Profile Should Be Comprehensive
What can be a more significant aspect than your landing page on Facebook? Your potential customers will decide to read your profile and become your fan based on how useful and appealing your page is. With this, it's crucial that your profile is complete with all the necessary details. Here, you can be imaginative with the detailed text that you place in the About Page and related outside links.
Your landing page is also one of the pages where you can place keyword-rich text. Aside from using targeted keywords, you can also add in broad, general keywords that are commonly used in your selected market. This is so Google can easily find your page. Try also to get positive customer feedbacks or testimonials. This will add authority to your page and to your brand in general.
It is not advised though, with all the advantages that Facebook has in case you were thinking of such action, to use the Fan or Business Page in lieu of an official website. At most, a Facebook page is just a great addition to any business website because it serves as a community among prospective customers and clients alike.
Be sure you don't miss our next issue of Facebook for Business.
About the Author:
You can get the traffic if you choose to incorporate Facebook for Business. If you want to learn more, see here for additional Facebook marketing strategies.
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