Together with the simplicity of digital cameras and developments in offset publishing, this holiday season a great number of households will digitally impress family photographs right on their seasonal Christmas card. What can be more convenient? Just upload your image to an internet printer, choose a design template, edit your photograph, click on the print icon and your printed Christmas cards are mailed to your residence.
This appears to be an idyllic scenario, but photography enthusiasts are adamant that digitally-imprinted Christmas photo cards are certainly not nearly as captivating as photos attached to the greeting card. One seasoned stationery store owner and recreational photographer said, “Electronically produced photo cards simply do not have the high-quality and print image resolution of photos developed by a commercial printer. Some digital holiday photo cards may be quite attractive, however, if you do a comparison side-by-side, the actual difference is evident: Photomount greeting cards win hands-down.â€
Not everyone would agree with this assessment, but clearly when you factor in the “convenience factor†and lower overall cost, it is no surprise that consumers have migrated toward digital holiday cards. “Let’s face it,†remarked this experienced stationer, “you are getting a nice quality greeting card - maybe not the best - but you avoid the hassle of mounting the photographs with adhesive tape.â€
With this change in consumer purchasing behavior, main-stream printing companies have moved quickly to enhance their digital printing capabilities. In fact, industry leaders, Crane & Co. and William Arthur now offer clients the option of printing their photograph directly on the holiday greeting card or mounting their photographs on beautifully designed cards - often engraved - with pre-applied adhesive tape.
To see the variations in both printing techniques, it is prudent to go to an experienced stationery store in your area to see printed examples personally. Whichever printing option feels like a fit, several printing companies are typically in the middle of their holiday card sale. Save anywhere for 20% to 50% by buying your photo greeting cards prior to the end of September.
This appears to be an idyllic scenario, but photography enthusiasts are adamant that digitally-imprinted Christmas photo cards are certainly not nearly as captivating as photos attached to the greeting card. One seasoned stationery store owner and recreational photographer said, “Electronically produced photo cards simply do not have the high-quality and print image resolution of photos developed by a commercial printer. Some digital holiday photo cards may be quite attractive, however, if you do a comparison side-by-side, the actual difference is evident: Photomount greeting cards win hands-down.â€
Not everyone would agree with this assessment, but clearly when you factor in the “convenience factor†and lower overall cost, it is no surprise that consumers have migrated toward digital holiday cards. “Let’s face it,†remarked this experienced stationer, “you are getting a nice quality greeting card - maybe not the best - but you avoid the hassle of mounting the photographs with adhesive tape.â€
With this change in consumer purchasing behavior, main-stream printing companies have moved quickly to enhance their digital printing capabilities. In fact, industry leaders, Crane & Co. and William Arthur now offer clients the option of printing their photograph directly on the holiday greeting card or mounting their photographs on beautifully designed cards - often engraved - with pre-applied adhesive tape.
To see the variations in both printing techniques, it is prudent to go to an experienced stationery store in your area to see printed examples personally. Whichever printing option feels like a fit, several printing companies are typically in the middle of their holiday card sale. Save anywhere for 20% to 50% by buying your photo greeting cards prior to the end of September.
About the Author:
Sheila May is the owner of Therese Saint Clair, a leading stationery store located in Greenwich, CT. She writes frequently about photo greeting cards and Christmas photo cards.
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